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 What is REVERSE SEO and what is its significance?

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PostSubject: What is REVERSE SEO and what is its significance?   Wed Jan 05, 2011 1:17 am

As far as i know, reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google. Reverse SEO now days is using as one of the most effective strategies for minimizing the impact of bad publicity within the search engines organic listings. Reverse SEO is an online reputation management tool for SEO consultants who manage Online Reputation Management.
Please elaborate if it is ethical or not?
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